#1 GTM Course for Digital Marketers

Become a Google Tag Manager Pro with Live Online Training in Kerala

Why Digital Marketers Should Join This Course
Beginner to Expert Level

Master Tracking and Measuring Your Digital Marketing Campaigns

12 Live Active Sessions

Interactive online sessions with industry experts and live demo.

Flexible Timing
2hrs per Day. 3 Days in a Week. Suitable for working professionals.

Designed for digital marketers—master both client-side and server-side tagging in real-time.

Are you a digital marketer looking to enhance your skills? Our live online Google Tag Manager training course, provided by a top institute in Kerala, is tailored specifically for you. This course offers direct access to industry experts, ensuring you receive the best guidance and real-time feedback. Our interactive sessions will help you master both basic and advanced concepts of Google Tag Manager, including server-side tagging, to take your marketing analytics to the next level.

Major Advantages
Who Should Attand
Advanced Google Tag Manager: Optimize Digital Tracking

Unlock the Full Potential of Google Tag Manager (GTM) & Server Side Tagging

Learn how to leverage Google Tag Manager to enhance your digital marketing analytics. This course covers essential techniques such as tag implementation, trigger configuration, and variable management. You’ll also dive into advanced topics like event and conversion tracking, data layer usage, server-side tagging, and data privacy. Each module is designed to provide practical skills that improve your marketing insights, optimize campaign performance, and ensure data security and compliance.

Tag Implementation

Set up and manage tags to track various marketing activities. This includes tracking page views, clicks, and other important events. Effective tag implementation ensures accurate data collection for better insights.

Trigger Configuration

Create and configure triggers to activate tags based on user interactions. This allows for precise tracking of specific actions, like form submissions or video plays. Proper trigger setup enhances the relevance and accuracy of your data.

Variable Management

Utilize variables to capture dynamic data and improve tracking precision. Variables can be used to track user input, page URLs, and other changing elements. This flexibility ensures comprehensive data coverage.

Event Tracking

Implement event tracking to monitor specific user actions and behaviors. Events can include actions such as button clicks, downloads, or scroll depth. This detailed tracking provides deeper insights into user engagement.

Conversion Tracking

Set up conversion tracking to measure the success of your marketing campaigns. Track actions that contribute to your business goals, like purchases or sign-ups. Accurate conversion tracking helps evaluate and optimize campaign performance.

Data Layer Usage

Leverage the data layer for advanced tracking capabilities and improved data accuracy. The data layer allows for consistent and reliable data transfer across different tags and platforms. This improves the quality and consistency of your analytics data.

Server-Side Tagging

Implement server-side tagging to enhance data privacy and tracking reliability. Server-side tagging reduces the impact of ad blockers and improves page load times. This method also offers better control over data security and compliance.

Enhancing Data Privacy

Ensure data privacy by implementing best practices in GTM. Use features like consent mode and anonymize IP to comply with privacy regulations. Prioritizing data privacy builds user trust and meets legal requirements.

Take the Next Step in Mastering GTM – Get in Touch Today!

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    5/5
    Course Rating
    A+
    5/5
    Trainer Expertise

    Highly Recommended by Entrepreneurs and Marketing Specialists

    “Tag the Root conducted an exceptional digital marketing analytics training session for our team. Their expertise and ability to simplify complex concepts were truly impressive.”

    Manu Vallayil

    CEO Titan Tech Emirates
    The trainer's expertise and the practical, interactive approach made it a highly valuable educational experience. I feel confident in my ability to use Digital Marketing Analytics effectively, thanks to the trainer and the comprehensive training I received.
    Malavika Student
    Malavika Manoj
    Digital Marketer
    The course is really helpful. It guides me on how to properly use tools like GA4, Google Tag Manager, and Looker Studio. This course will be the best learning source for those looking to excel in marketing analytics!

    Renjith Sreedharan
    SEO @ Entri
    Trainer's dedication to sharing his knowledge and helping others was evident throughout the course. His enthusiasm and commitment to making sure we understood the material were truly commendable.


    Prajesh Student
    Prajesh Satheesh
    SEO Team Lead

    Google Tag Manager Course Curriculum for Digital Marketers

    Master the essentials of Google Tag Manager with our comprehensive curriculum, designed specifically for digital marketers. Gain practical skills to implement, manage, and optimize tracking for enhanced marketing insights and performance.

    Overview of GTM and its importance in digital marketing

    Creating an account and installing GTM on your website

    Understanding the core components of GTM

    Setting up and managing tags for common marketing platforms

    Implementing custom tags and event tracking

    Introduction to server-side tagging and its benefits

    Setting up and configuring Google Analytics 4 with GTM

    Utilizing the data layer for more effective tracking

    Implementing Meta (Facebook) conversion tracking

    Setting up conversion tracking for Google Ads

    Tools and techniques for resolving common GTM issues

    Tips and strategies for efficient tag management

    Applying GTM in various digital marketing scenarios

    Connecting GTM with other analytics and marketing tools

    Master Google Tag Manager with Expert Guidance

    Why Join Our Digital Marketing Analytics Course?

    Unlock your potential with our GTM training in Kerala, provided online by our Kochi-based training institute. This course offers expert-led instruction, practical learning, and career advancement opportunities. Enhance your digital marketing skills from the comfort of your home, gaining advanced knowledge in Google Tag Manager to boost your career and improve your marketing campaigns.

    Expert-Led Instruction

    Learn from industry professionals with extensive experience in digital marketing and Google Tag Manager. Their expert guidance ensures you grasp both foundational and advanced concepts, making you proficient in GTM.

    Practical Learning

    Engage in hands-on exercises and real-world case studies designed to provide practical experience. This approach helps you apply what you learn directly to your marketing campaigns, ensuring immediate and relevant skill development.

    Career Advancement

    Enhance your career prospects by mastering Google Tag Manager. With advanced GTM skills, you become a more competitive candidate for top digital marketing roles, leading to better job opportunities and career growth.

    Achieve Excellence with Our GTM Training Course

    Join our online GTM training in Kerala and transform your digital marketing skills. Our expert-led course from a Kochi-based institute offers hands-on learning, practical exercises, and personalized guidance. Elevate your career and campaign performance with advanced tracking techniques, integration skills, and comprehensive GTM knowledge. Enhance your data privacy, maximize ROI, and become a competitive candidate in the digital marketing industry.

    Master Advanced Tracking Skills

    Develop expertise in both client-side and server-side tagging for comprehensive campaign insights. These skills ensure precise data collection and informed marketing decisions.

    Gain Hands-On Experience

    Engage in practical exercises that simulate real-world scenarios. This practical approach enables you to apply GTM concepts directly to your marketing efforts.

    Optimize Campaign Performance

    Use advanced tracking techniques to improve your marketing strategies. Enhanced data insights lead to higher conversion rates and better campaign outcomes.

    Receive Expert Guidance

    Learn from experienced digital marketing professionals who offer in-depth knowledge and personalized feedback. Their guidance helps you master both basic and advanced GTM concepts.

    Enhance Data Privacy

    Implement server-side tagging to secure user data while maintaining effective tracking. This approach improves data privacy and compliance with regulations.

    Increase ROI

    Refine your tracking methods to maximize return on investment. Accurate data enables more effective marketing strategies and optimized budget allocation.

    Develop Integration Skills

    Learn to integrate GTM with tools like Google Analytics and Facebook Pixel. This capability enhances your data collection and analysis for comprehensive marketing insights.

    Improve Problem-Solving Abilities

    Acquire skills in debugging and troubleshooting GTM issues. Effective problem-solving ensures smooth and efficient tag management.

    Build Comprehensive Knowledge

    Cover all aspects of GTM, from basic to advanced concepts, through a detailed curriculum. This knowledge equips you to handle any GTM-related tasks confidently.

    Achieve Even More

    Our course goes beyond the basics, empowering you with additional advanced skills and knowledge. Continue to grow and excel in digital marketing analytics with our extensive resources and expert support.

    Frequently Asked Questions

    Find answers to the most common questions about our GTM training course. Learn about the course duration, prerequisites, support provided, and how you can apply your new skills to real-world scenarios. Understand why our interactive, live sessions provide a unique and engaging learning experience, tailored to help you master Google Tag Manager.

    The course spans 6 live sessions, typically spread over four weeks, with each session lasting up to 2 hours.

     

    No prior knowledge is necessary. The course covers everything from basic to advanced GTM concepts.

     

    No, live sessions are not recorded, ensuring a fully interactive learning experience.

    You will receive personalized feedback and support from industry experts throughout the course.

    The course includes practical exercises and case studies designed to mirror real-world digital marketing challenges.

    Take the Next Step in Mastering GTM – Get in Touch Today!