#1 GTM Course for Digital Marketers
Become a Google Tag Manager Pro with Live Online Training in Kerala
Why Digital Marketers Should Join This Course
- Learn advanced tracking methods, including server-side tagging, to get better insights into your marketing efforts.
- Participate in practical exercises and real-world scenarios to effectively use Google Tag Manager in your campaigns.
- Get guidance and personalized feedback from industry professionals to master both basic and advanced GTM skills.
- Use precise data tracking to enhance your campaign's performance and return on investment.

- 5.0 (Satisfied learners)
- Kochi, Kerala
- Malayalam
Beginner to Expert Level
Master Tracking and Measuring Your Digital Marketing Campaigns
12 Live Active Sessions
Interactive online sessions with industry experts and live demo.
Flexible Timing
Designed for digital marketers—master both client-side and server-side tagging in real-time.
Are you a digital marketer looking to enhance your skills? Our live online Google Tag Manager training course, provided by a top institute in Kerala, is tailored specifically for you. This course offers direct access to industry experts, ensuring you receive the best guidance and real-time feedback. Our interactive sessions will help you master both basic and advanced concepts of Google Tag Manager, including server-side tagging, to take your marketing analytics to the next level.
Major Advantages
- Boost your resume with advanced GTM skills, enhancing job prospects.
- Optimize your marketing efforts with precise tracking techniques.
- Master both client-side and server-side tagging through hands-on practice.
- Get immediate feedback from experts during interactive sessions.
- Connect with professionals to share insights and stay updated with trends.
Who Should Attand
- Digital marketing specialists seeking to optimize campaigns with advanced GTM skills.
- Entrepreneurs and agency owners wanting better data-driven decisions and higher ROI.
- Digital marketing students looking for practical GTM experience to enhance job prospects.
- Live Sessions starting Aug 14th 2024 onwards8:00 pm - 10:00 pm
Advanced Google Tag Manager: Optimize Digital Tracking
- Online Classes at your Convenience
- Live, Practical Training
- 6 Live Active Sessions
- 3 Days in a Week, 2hr per day
- Learn from the Experts
- Career Advancement
- Comprehensive Curriculum
- Access to Private Group
- 22000/- (30000)/-
Unlock the Full Potential of Google Tag Manager (GTM) & Server Side Tagging
Learn how to leverage Google Tag Manager to enhance your digital marketing analytics. This course covers essential techniques such as tag implementation, trigger configuration, and variable management. You’ll also dive into advanced topics like event and conversion tracking, data layer usage, server-side tagging, and data privacy. Each module is designed to provide practical skills that improve your marketing insights, optimize campaign performance, and ensure data security and compliance.
Tag Implementation
Set up and manage tags to track various marketing activities. This includes tracking page views, clicks, and other important events. Effective tag implementation ensures accurate data collection for better insights.
Trigger Configuration
Create and configure triggers to activate tags based on user interactions. This allows for precise tracking of specific actions, like form submissions or video plays. Proper trigger setup enhances the relevance and accuracy of your data.
Variable Management
Utilize variables to capture dynamic data and improve tracking precision. Variables can be used to track user input, page URLs, and other changing elements. This flexibility ensures comprehensive data coverage.
Event Tracking
Implement event tracking to monitor specific user actions and behaviors. Events can include actions such as button clicks, downloads, or scroll depth. This detailed tracking provides deeper insights into user engagement.
Conversion Tracking
Set up conversion tracking to measure the success of your marketing campaigns. Track actions that contribute to your business goals, like purchases or sign-ups. Accurate conversion tracking helps evaluate and optimize campaign performance.
Data Layer Usage
Leverage the data layer for advanced tracking capabilities and improved data accuracy. The data layer allows for consistent and reliable data transfer across different tags and platforms. This improves the quality and consistency of your analytics data.
Server-Side Tagging
Implement server-side tagging to enhance data privacy and tracking reliability. Server-side tagging reduces the impact of ad blockers and improves page load times. This method also offers better control over data security and compliance.
Enhancing Data Privacy
Ensure data privacy by implementing best practices in GTM. Use features like consent mode and anonymize IP to comply with privacy regulations. Prioritizing data privacy builds user trust and meets legal requirements.
Highly Recommended by Entrepreneurs and Marketing Specialists
“Tag the Root conducted an exceptional digital marketing analytics training session for our team. Their expertise and ability to simplify complex concepts were truly impressive.”
Manu Vallayil
CEO Titan Tech Emirates




Google Tag Manager Course Curriculum for Digital Marketers
Master the essentials of Google Tag Manager with our comprehensive curriculum, designed specifically for digital marketers. Gain practical skills to implement, manage, and optimize tracking for enhanced marketing insights and performance.
Overview of GTM and its importance in digital marketing
Creating an account and installing GTM on your website
Understanding the core components of GTM
Setting up and managing tags for common marketing platforms
Implementing custom tags and event tracking
Introduction to server-side tagging and its benefits
Setting up and configuring Google Analytics 4 with GTM
Utilizing the data layer for more effective tracking
Implementing Meta (Facebook) conversion tracking
Setting up conversion tracking for Google Ads
Tools and techniques for resolving common GTM issues
Tips and strategies for efficient tag management
Applying GTM in various digital marketing scenarios
Connecting GTM with other analytics and marketing tools
Master Google Tag Manager with Expert Guidance
Why Join Our Digital Marketing Analytics Course?
Unlock your potential with our GTM training in Kerala, provided online by our Kochi-based training institute. This course offers expert-led instruction, practical learning, and career advancement opportunities. Enhance your digital marketing skills from the comfort of your home, gaining advanced knowledge in Google Tag Manager to boost your career and improve your marketing campaigns.
Expert-Led Instruction
Learn from industry professionals with extensive experience in digital marketing and Google Tag Manager. Their expert guidance ensures you grasp both foundational and advanced concepts, making you proficient in GTM.
Practical Learning
Engage in hands-on exercises and real-world case studies designed to provide practical experience. This approach helps you apply what you learn directly to your marketing campaigns, ensuring immediate and relevant skill development.
Career Advancement
Enhance your career prospects by mastering Google Tag Manager. With advanced GTM skills, you become a more competitive candidate for top digital marketing roles, leading to better job opportunities and career growth.
Achieve Excellence with Our GTM Training Course
Join our online GTM training in Kerala and transform your digital marketing skills. Our expert-led course from a Kochi-based institute offers hands-on learning, practical exercises, and personalized guidance. Elevate your career and campaign performance with advanced tracking techniques, integration skills, and comprehensive GTM knowledge. Enhance your data privacy, maximize ROI, and become a competitive candidate in the digital marketing industry.
Master Advanced Tracking Skills
Develop expertise in both client-side and server-side tagging for comprehensive campaign insights. These skills ensure precise data collection and informed marketing decisions.
Gain Hands-On Experience
Engage in practical exercises that simulate real-world scenarios. This practical approach enables you to apply GTM concepts directly to your marketing efforts.
Optimize Campaign Performance
Use advanced tracking techniques to improve your marketing strategies. Enhanced data insights lead to higher conversion rates and better campaign outcomes.
Receive Expert Guidance
Learn from experienced digital marketing professionals who offer in-depth knowledge and personalized feedback. Their guidance helps you master both basic and advanced GTM concepts.
Enhance Data Privacy
Implement server-side tagging to secure user data while maintaining effective tracking. This approach improves data privacy and compliance with regulations.
Increase ROI
Refine your tracking methods to maximize return on investment. Accurate data enables more effective marketing strategies and optimized budget allocation.
Develop Integration Skills
Learn to integrate GTM with tools like Google Analytics and Facebook Pixel. This capability enhances your data collection and analysis for comprehensive marketing insights.
Improve Problem-Solving Abilities
Acquire skills in debugging and troubleshooting GTM issues. Effective problem-solving ensures smooth and efficient tag management.
Build Comprehensive Knowledge
Cover all aspects of GTM, from basic to advanced concepts, through a detailed curriculum. This knowledge equips you to handle any GTM-related tasks confidently.
Achieve Even More
Our course goes beyond the basics, empowering you with additional advanced skills and knowledge. Continue to grow and excel in digital marketing analytics with our extensive resources and expert support.
Frequently Asked Questions
Find answers to the most common questions about our GTM training course. Learn about the course duration, prerequisites, support provided, and how you can apply your new skills to real-world scenarios. Understand why our interactive, live sessions provide a unique and engaging learning experience, tailored to help you master Google Tag Manager.
The course spans 6 live sessions, typically spread over four weeks, with each session lasting up to 2 hours.
No prior knowledge is necessary. The course covers everything from basic to advanced GTM concepts.
No, live sessions are not recorded, ensuring a fully interactive learning experience.
You will receive personalized feedback and support from industry experts throughout the course.
The course includes practical exercises and case studies designed to mirror real-world digital marketing challenges.